Hello

I’m Amy McGowan

As a Brand & Commercial Strategist, I work with start-ups, scale ups and household names within the Consumer Packaged Goods & Fast Moving Consumer Goods industry to craft their brand stories, build strong commercial strategies and to execute compelling marketing campaigns.

A proud member of The Drum Future 50 Marketers, I pride myself on the specialist nature that being a well rounded marketer can bring to create strategies and plans that are cost-effective, realistic and truly do-able.

My Clients

Businesses of all types

Start-ups & Scale Ups

Creating strategies from a blank page, or helping you to reach the next phase of growth.

Challenger Brands

Distilling the challenger mentality into larger brands who have a big task ahead.

Agencies

A key partner that brings in a vast experience of inhouse insight across sales & marketing.

What’s on offer

My Services

Brand Consultancy

Building strategies and positioning for both new and established brands by working closely to understand the business goals. 

Marketing Management

A fractional marketing manager allows you to have a part-time marketing expert that knows your brand inside out.

Coaching & Training

From brand management, category analysis, pitching, presenting, briefing and much more at all levels.

What this can look like

Deliverables

Brand Strategy Development


Brand Analysis


Brand Strategy Development


Brand Personality


Messaging & Tone of Voice

Fractional Marketing Management


Customised Marketing Strategy


Campaign Planning & Execution


Innovation & Long Term Strategy


Category Management & Data

Coaching & Training Programmes


Personalised Training Plan


Guidance & Mentorship


Interactive Workshops


Practical Skills Development

Industry Reviews

Testimonials

Katrina Davison

Regional Category Manager, Arla

‘Amy is a real asset with a genius marketing mind. She has a very unique and impressive way of thinking’

Adam Draper

Managing Director, Nurture Brands

‘Amy has been a tremendous member of the team. She is a great team leader and is strategic, numerate and creative.’

Graeme Puffett

General Manager USA, The HUT Group

‘Amy is a hard-working, creative Marketing Manager. She gives 100% to everything she does and is not afraid of going outside of her comfort zone’

Contact

Get in touch

Every brand and business is unique.

Let’s start off with an initial 30 minute call and we can take it from there. You can email [email protected] or fill out an enquiry form on the link below.