Hello
I’m Amy McGowan
As a Brand & Commercial Strategist, I work with start-ups, scale ups and household names within the Consumer Packaged Goods & Fast Moving Consumer Goods industry to craft their brand stories, build strong commercial strategies and to execute compelling marketing campaigns.
A proud member of The Drum Future 50 Marketers, I pride myself on the specialist nature that being a well rounded marketer can bring to create strategies and plans that are cost-effective, realistic and truly do-able.
My Clients
Businesses of all types
Start-ups & Scale Ups
Creating strategies from a blank page, or helping you to reach the next phase of growth.
Challenger Brands
Distilling the challenger mentality into larger brands who have a big task ahead.
Agencies
A key partner that brings in a vast experience of inhouse insight across sales & marketing.
What’s on offer
My Services
Brand Consultancy
Building strategies and positioning for both new and established brands by working closely to understand the business goals.
Marketing Management
A fractional marketing manager allows you to have a part-time marketing expert that knows your brand inside out.
Coaching & Training
From brand management, category analysis, pitching, presenting, briefing and much more at all levels.
What this can look like
Deliverables
Brand Strategy Development
Brand Analysis
Brand Strategy Development
Brand Personality
Messaging & Tone of Voice
Fractional Marketing Management
Customised Marketing Strategy
Campaign Planning & Execution
Innovation & Long Term Strategy
Category Management & Data
Coaching & Training Programmes
Personalised Training Plan
Guidance & Mentorship
Interactive Workshops
Practical Skills Development
Industry Reviews
Testimonials
Katrina Davison
Regional Category Manager, Arla
‘Amy is a real asset with a genius marketing mind. She has a very unique and impressive way of thinking’
Adam Draper
Managing Director, Nurture Brands
‘Amy has been a tremendous member of the team. She is a great team leader and is strategic, numerate and creative.’
Graeme Puffett
General Manager USA, The HUT Group
‘Amy is a hard-working, creative Marketing Manager. She gives 100% to everything she does and is not afraid of going outside of her comfort zone’
Contact
Get in touch
Every brand and business is unique.
Let’s start off with an initial 30 minute call and we can take it from there. You can email [email protected] or fill out an enquiry form on the link below.